****************************************** * Here show methods */

RF segments	Gains
r1	58.0
r2	-2.0
r3	-2.0
r4	-2.0
r5	0.0

* Shows the gains matrix for recency situations

	r1	r2	r3	r4	r5
r1	0.3	0.7	0.0	0.0	0.0
r2	0.3	0.0	0.7	0.0	0.0
r3	0.3	0.0	0.0	0.7	0.0
r4	0.3	0.0	0.0	0.0	0.7
r5	0.0	0.0	0.0	0.0	1.0

* Shows the gains matrix for recency situations in text form ??

	r1	r2	r3	r4	r5
r1	0.3	0.7	0.0	0.0	0.0
r2	0.3	0.0	0.7	0.0	0.0
r3	0.3	0.0	0.0	0.7	0.0
r4	0.3	0.0	0.0	0.0	0.7
r5	0.0	0.0	0.0	0.0	1.0

* Shows response probablilities for a sequence of recency values in tabular form

r1	0.3
r2	0.3
r3	0.3
r4	0.3

* Shows customer lifetime value for a sequence of recency values up to the recency limit

r1	116.595
r2	51.228
r3	41.151
r4	22.969

* Shows a recency vector (probabilitie or values ...)

58.0

-2.0

-2.0

-2.0

0.0

* Shows a given value as a paragraphe in the curent web page

0.3

* Shows a vector as a column table in a web page

58.0

-2.0

-2.0

-2.0

0.0

* show the decision tree for recency situations

0.3	0.3	0.3	0.3
			0.7
		0.7	0.3
			0.7
	0.7	0.3	0.3
			0.7
		0.7	0.3
			0.7
0.7	0.3	0.3	0.3
			0.7
		0.7	0.3
			0.7
	0.7	0.3	0.3
			0.7
		0.7	0.3
			0.7

* show rich decision tree for recency situations

Period 1 decision	Probability of buying decision	Period 2 decision	Probability of buying decision	Period 3 decision	Probability of buying decision	Period 4 decision	Probability of buying decision	Final probability of path	Number of purchases	Profile present value
buy	0.3	buy	0.3	buy	0.3	buy	0.3	0.008	4	21.63
						no buy	0.7	0.019	3	21.283
				no buy	0.7	buy	0.3	0.019	3	20.786
						no buy	0.7	0.044	2	19.977
		no buy	0.7	buy	0.3	buy	0.3	0.019	3	18.965
						no buy	0.7	0.044	2	18.156
				no buy	0.7	buy	0.3	0.044	2	16.997
						no buy	0.7	0.103	1	15.11
no buy	0.7	buy	0.3	buy	0.3	buy	0.3	0.019	3	12.287
						no buy	0.7	0.044	2	11.478
				no buy	0.7	buy	0.3	0.044	2	10.32
						no buy	0.7	0.103	1	8.432
		no buy	0.7	buy	0.3	buy	0.3	0.044	2	6.07
						no buy	0.7	0.103	1	4.183
				no buy	0.7	buy	0.3	0.103	1	1.478
						no buy	0.7	0.24	0	-2.926

* shows the decision tree for recency situations * during several periods * for a buy/no buy sequence of given size

r1	r1	r1	r1
			(1-r1)
		(1-r1)	r2
			(1-r2)
	(1-r1)	r2	r2
			(1-r2)
		(1-r2)	r3
			(1-r3)
(1-r1)	r2	r2	r2
			(1-r2)
		(1-r2)	r3
			(1-r3)
	(1-r2)	r3	r3
			(1-r3)
		(1-r3)	r4
			(1-r4)

* Shows a one column vector with the cells containing gains for different recency states

RF segments	Gains
1	58.0
2	-2.0
3	-2.0
4	-2.0
5	0.0

* Shows a matrix in table form

0.3	0.7	0.0	0.0	0.0
0.3	0.0	0.7	0.0	0.0
0.3	0.0	0.0	0.7	0.0
0.3	0.0	0.0	0.0	0.7
0.0	0.0	0.0	0.0	1.0

* Shows a matrix in table text form ??

0.3	0.7	0.0	0.0	0.0
0.3	0.0	0.7	0.0	0.0
0.3	0.0	0.0	0.7	0.0
0.3	0.0	0.0	0.0	0.7
0.0	0.0	0.0	0.0	1.0

* Shows Transactions after j periods generated starting from given recency with recency limit

r1	0.228
r2	0.197
r3	0.153
r4	0.09

* Shows Transactions after j periods generated starting from given recency

r1	0.3
r2	0.3
r3	0.3
r4	0.3
r5	0.3
r6	0.3
r7	0.3
r8	0.3
r9	0.3
r10	0.3