Une selection

Cinquin L., D. Joguet, N. Moreau, O. Petit et P. Pezziardi (2000) Le livre blanc de l'IRM. Gestion de la relation sur Internet. OCTO Technology

Rombel A. (2001)A~k Global Finance, Mar

Wells N. , J. Wolfers et R.C. Riecken (2000)e–ak Association for Computing Machinery. Communications of the ACM, Aug

Hagen, H. and Souza, R. (1999) Smart personalization. The Forrester Report, July.

Mobasher B., R. Cooley J. Srivastava (2000)a~yk Association for Computing Machinery. Communications of the ACM, Aug.

Cranor, Lorrie F and Brian A. LaMacchia (1998),"Spam!" [available at http://www.research.att.con/-lorrie/pubs/spam/spam.html].

Michel Calciu michel.calciu@univ-lille1.fr; - Cours a l'Universite de Lille 1 2006/2007Lille, France Management de la Relation Client (CRM) sur Internet - -