Automatic personalization based on Web usage mining

Abstract:

Principal elements of Web personalization include the modeling of Web objects, categorization of objects and subjects, matching between and across objects and/or subjects, and determination of the set of actions to be recommended for personalization. The prerequisite step to any type of usage mining is the identification of a set of server sessions from the raw usage data. The session file obtained in the data preparation stage can be used as the input to a variety of data mining algorithms such as the discovery of association rules or sequential patterns clustering, and classification.