Booming customer relationship management digs deeper

Abstract:

Customer relationship management (CRM) can be defined broadly as using technology to collect, store, and analyze customer information to better serve and sell more to existing clients while attracting new ones. Customer information is the lifeblood of any business and, hence, CRM initiatives. If analyzed and used right, customer data can tell a company how specific customers like to be serviced and what products and services they are likely to buy in the future. But that is not easy.