To keep suppliers, e-marketplaces getting CRM-savvy

Abstract:

Struggling to get off the ground, or in some cases survive, most e-marketplaces have been more concerned with how to acquire customers than what to do with them once they arrive. That is about to change. Customer relationship management, or CRM, is coming to e-marketplaces. The value of CRM software for making an individual company's supply chain more efficient has been known for some time. There is always excess inventory in every supply chain because suppliers want to make sure they can always deliver on time, said Jeremy Burton, senior vice president of product and services marketing for Oracle Corp.