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Netscape MerchantXpert is a comprehensive application package that allows enterprises to rapidly establish feature-rich selling sites and enables service providers to offer storefront hosting to multiple customers. Part of the Netscape CommerceXpert suite of Internet commerce applications, MerchantXpert enables enterprises to increase sales while strengthening existing sales channels, reducing the cost of doing business, and improving customer retention through a tailored shopping experience.

Get Up and Running Quickly

Netscape MerchantXpert gives enterprises and service providers a complete solution enabling them to open one or more online stores to customers quickly and efficiently. It combines customizable business functionality to manage the key aspects of personalized online selling with the scalability and reliability of an enterprise-ready application. MerchantXpert supports multiple catalogs and storefronts and thousands of concurrent users, and handles orders from creation to fulfillment. It is the ideal solution for either an enterprise or service provider that wants to rapidly deploy a robust channel that scales with growing demand.

Customize and Maintain Multiple Dynamic Storefronts

Maintaining an online store requires a responsive presence, 24 hours a day, 365 days a year. MerchantXpert flexibility allows an enterprise or service provider to rapidly alter storefronts through business rules and presentation templates, as well as add product or consumer information from a variety of external sources. A browser interface enables any authorized person, operating locally or remotely, to make changes quickly.

Expedite Searching and Ordering

Making it easy for customers to find products and services and place an order is essential to generating new business and keeping customers over time. Netscape MerchantXpert offers a range of options that enable customers to easily locate and purchase the products and services they need. These powerful search capabilities include hierarchical menus, parametric searches by attribute, or simple keyword searches. Comprehensive checkout provides each customer with a single shopping cart, forms filled with predefined account information, underlying details behind tax calculation and discounts, product availability, and up-to-date order status information.

Develop and Manage Personalized Consumer Relationships

Netscape MerchantXpert registration, profiling, and reporting capabilities allow enterprises to tailor services to an individual customer. To reward customers for their repeat or volume business, enterprises can respond with directed pricing and discounts. These capabilities foster a buying experience that strengthen customer relationships over time.

Maximize Return on Existing Investments

Netscape MerchantXpert integrates seamlessly into a firm's existing systems, applications, and networks. Through external application program interfaces (APIs), inventory, pricing, and credit-checking services can be linked to product browsing and ordering. Added back-end integration options are available, including interfaces to ERP systems that enable enterprises to respond rapidly to changes in product supply and demand. Through connectivity to VANs and the Internet, MerchantXpert automates EDI and non-EDI exchanges with suppliers, distributors, and other trading partners.

Storefront Management