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Analyze your Web site traffic

 
 
By Mariva H. Aviram
(2/3/98)

If you run a Web site, you're probably already thinking about tracking and analyzing the traffic it gets. Knowing how many pages are accessed, when, by whom, and for what purposes can mean the difference between simply having a Web site and building a sound Web strategy.

Understanding how people use your site can help you--and your sales and marketing team--generate more traffic. If you can track your audience, learn which pages and resources are most popular, and identify technical problems and system bottlenecks, you can deliver a better experience. And that's the best way to keep people coming back to your site.


Understanding Web metrics
Why collect statistics?
Individuals and groups
Log file analysis tools
Dynamic analysis tools
Traffic analysis checklist
Top traffic analysis tools
Advertising analysis tools
Third-party auditors
Web ratings services

The ways to analyze a site's traffic vary as much as the ways to design and build one. Before deciding on a Web analysis product or service, you need to understand how traffic analysis works--the units of measurement and the importance of profiling your users. Once you decide what's important, you can narrow down the available products and services to find the ones that will work for you.

To make it easier to find what you're looking for, we've broken up the market into four subcategories:

  1. Log file analysis tools
  2. Dynamic analysis tools
  3. Tools specifically for managing and analyzing advertising
  4. Services for third-party auditing and Web ratings

If you can't find what you're looking for, don't panic. The market is still so new that you stand a good chance of convincing vendors to incorporate your requirements into future versions.

 Understanding Web metrics

Mariva H. Aviram develops Web sites, consults, and writes. This is her first article for BUILDER.COM.

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