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of
Who is Buying on the Internet:
(Profile of the average internet buyer)
General:
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Average Age: 33
Female: 35%
Male: 65%
Average income: $59K
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Total respondents to Survey:
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USA: 74%
Europe: 11%
Canada: 9%
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Internet Usage:
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78% of respondents use their web browser more than once a day
38% use it more frequently than 4 times a day
40% use the web 1-4 times a day
19% use it less frequently than once a day
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Many people shop on line, but don't buy because they are concerned
about security issues:
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33% have bought multiple products online
46% have never bought anything online
7% never accesses product information on the internet
53% of Netters between ages 19-25 have never bought online
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What do users access on the net?:
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48% reported they have never accessed a newsgroup or have only accessed them a few
times.
14% use newsgroups several times a week
Older respondents tend to access newsgroups more frequently than younger, 23% access them
at least once a day
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Primary use of web browser (most people checked off multiple
categories):
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79% browsing
65% entertainment
51% work/research
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How do the netters find out about your web page?:
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91% find out about webpages from links on other webpages.
83% from popular search engines
64% from popular magazines
59% friends
44% newsgroups
40% newspapers
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Web Browser bookmarks; how likely are they to "bookmark"
you?:
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77% have between 11-50 bookmarks
19% have over 100 items listed
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Marital status:
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41% married
41% single
10% living with someone
5% divorced
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Occupation:
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30% educational
28% computer related
19% professional and management career
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General Info:
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Over 50% of users access the internet from home and pay for it themselves (as opposed
to work)
57% have one or more college degrees
88% use English as their first language
87% Caucasian
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