|
of
Does long copy work on the web?
A myth dispelled:
People claim that long copy (or salesletters) on the internet
does not work.
Fact:
People who are not interested in your product will not read three
sentences of your advertisement.
Fact:
People who are interested will read everything you have to offer, so
explain
every
detail there is about your product/service in your ad.
I have proven this over and over again. Don't listen to what people tell you, listen to
the facts and what works. This key to success is to take the fear out of buying.
The
more people know about you and your product, the more comfortable they feel purchasing
from you.
Check out one of my four products; a book called
Car Secrets
Revealed
. It has an 8 page salesletter on the very first page... at it has
generated over $140,000 in net profit in less than 12 months.
http://www.igs.net/carsecrets/
(this is just
one of 30 sites I have for it)
Many people think that if you have a fancy site with nifty graphics and features, you
will make a fortune. Wrong, wrong, wrong. The key is
the content of your site
. Take
a look at another product I sell for an associate of mine by the name of Dr. Stewart. It's
a sexual instruction tape very similar to the
Better Sex Series
or
Making Love
Series
you see advertised on TV all the time. It is called
Secrets
of Amazing Sex....
http://www.trytel.com/~secrets/
.
Did you see any fancy graphics? It's simple, and that's what makes it work! Take a look at
the counter (170,000+ visitors)!
There are no hyperlinks on the page for sub-sections (people just get lost). There are
no fancy features. People understand simple. You must explain what you have to offer in simple
terms and make ordering very easy. If you don't... you're destined to fail. How can people
buy your product if they don't fully understand what you are offering and aren't clear about the
best way to order!?
|
