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Exploit one product or idea to it's fullest
("banner" example used)

One of the biggest problems I see as I consult for businesses online is people trying to diversify. In other words trying many marketing ideas or products all at the same time. Their concept is to go with the one that is profitable. You are destined for failure if you spread yourself too "thin."

Once you decide on a viable business, spend all the necessary time on the one concept to reap the full potential of the profit from that business.

So I often see clients take a product or idea and attempt to market it to the best of their knowledge. They break even or make a small profit only to drop the idea or product hoping they will find a way to make bigger profits. This is a mistake. You want to tap into the idea of its full potential. When you find something that breaks even or makes a small profit, why not refine it so it becomes really profitable?

Let me give you two personal examples:

We had a banner campaign that was working well where it was displayed.

Note: in case some of you do not know what I am referring to, a banner campaign is where we pay advertising fees to sites for them to display our banner that links to our site.

But instead of leaving it and moving on to another promotion (like an email campaign or whatever)... we decided we wanted to achieve better results. So we designed a few new banners and tested them. The results: The banner that was originally making us approx. $1000/month was replaced with a banner that pulled in twice the response. The testing took us two weeks, but we have now increased our income $12,000 a year for years to come. Not bad for waiting 2 weeks to test some new ideas!

Here are the three banners and the reasons why the second and third one worked so much better.

All these banners would link to my Car Secrets Revealed site (http://www.igs.net/carsecrets/). Check it out if you want to see how the banners reflect the site's content.

1. It showed benefit to the client in the title (it didn't explain everything the book has to offer, but it offered a benefit). We surveyed our past customers and to our surprise found that 73% were buying the book because they were buying or leasing a new car in the near future (we thought people were buying it because of the vast information offered in our book). We were actually targeting the wrong customers until we found this out! A very big mistake!
2. It looked like a link (the blue underlining on the text) so people did not mistake the banner for a regular graphic on a site (which according to our survey was very common).
3. It had an animated click button so it attracted attention to itself and it was very clear to click on the banner if you wanted to "learn how to buy a new car at $50 over dealer cost."
4. The banner was actually smaller in size than the old one because it had a solid background. More people saw this one because it loaded faster.

Banner Tip: Always have "Click Here" on your banner to increase response dramatically... you literally have to tell people what to do... don't just assume they will click... tell them to click.

I can't stress this point enough. You may have tried a marketing idea and it failed. Your idea may have been very successful if you just looked at it a little differently, modified it, and tested it again. Do not move onto a new marketing idea until you have exhausted all your opinions for the first idea.

Secondly, this same rule goes for products too. Market one product to its full potential before trying another. By doing this you can layer one successful product after another very quickly -- building fabulous streams of income resulting in a money machine that cannot be stopped. I know... I'm doing it now!

Think about this. One of your products may only bring in $15,000 a year in profit. But if you get your ordering and fulfillment process fully automated (explained in my home study course "The Insider Secrets to Marketing Your Business on the Internet"), you can build another campaign that will bring you in another $15,000 - $20,000 a year in another month. And then so on and so on in the months to come. It's easy to build a $100,000+ income every year. Anyone can do it.

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