Data, data everywhere, and not a drop to think

• About Data mining
• What is Datamining
• How data mining integrates with the company's IS
• Data mining and Marketing
• Data mining and Direct Marketing Campaigns
• Self regulated Data mining System and Direct Marketing Campaigns
• Feedback between Campaign management and data systems
• On the slow adoption of Marketing models by Managers
• Path from the Development of a New Marketing Model to Its Actual Impact on an Organization
• Gaps between Real, Mental and DSS Model
• Factors affecting the Implementation and Success of Marketing Decision Models
• Target selection
• Criteria an effective segmentation for a promotional campaign must fulfil
• The mailing list satisfies most of these criteria
• Objective of the direct marketing campaign
• Selection variables
• Behavioural variables and internal lists
• Other information and external lists.
• Selection and transformation of variables
• Selection techniques
• Presentation
• Selection techniques
• RFM-model
• Contingency table
• Chi-square automatic interaction detection (CHAID)
• CHAID
• CART
• CART obs
• Linear probability model (LPM)
• Probit and logit model
• Beta-logistic model
• Discriminant analysis
• Latent class analysis
• Neural Networks (NNs)