Welcome to the customer value simulations page.

If you are interested in calculating the value of your customer base (LTV), we provide some useful tools for you. Instead of going through lengthy formulas and spreadsheet calculations, this simulation provides an easy to use tool for rapid customer lifetime value calculations.

Here you can find some illustrations using:

1. Customer acquisition and retention
2. Customer acquisition, retention and add-on sales

Werner J. Reinartz
Assistant Professor of Marketing
Boulevard de Constance
F-77305 Fontainebleau, France
Phone +33 (1) 6071 2648
Fax +33 (1) 6074 6717
werner.reinartz@insead.edu